Several months ago, I decided to give Substack another go at it. I had begun teaching a new philosophy course, so I thought it would be useful to share some of what I was thinking through and teaching via that medium (see “Trying Substack…again”). Admittedly, I was lazy about it. I didn’t post all that often. But when I did post, as many social media users may be able to relate these days, it was into the void. Social media used to be understood as the great democratizer. Anyone could have a voice and an audience. But, if we’re honest, even without the gatekeeping, social media has us back to the place where the biggest voices get all the interaction while the rest of us sit silently listening. Social media isn’t social. It’s not supposed to be. It’s just media now. Even Mark Zuckerberg has said that platforms like Facebook are about a whole bunch of things, social media being only a small part (see, for example, “Mark Zuckerberg Says Social Media Is Over”). So, this morning, I abandoned Substack…again!
I’m still on Facebook, for family, older friends, and memories. I’m on Threads for information, and if I’m honest, probably an echo chamber! I’m on Instagram for the same reason as Facebook, but also to connect with former students, since they don’t use Facebook. Basically, my social media is limited to Meta platforms, begrudgingly. I tried BlueSky, and I wanted it to be good, but I think the age of social media has come to an end, at least for many of us, and unless someone does something radically different with the idea, sometime I can’t even ponder at the moment, or unless you’re younger and use TikTok and/or Snapchat, the days of social media being used for meaningful connection is mostly in the past. (I’m on LinkedIn too, but I’m not even sure what to make of it if your not job hunting.)
In part, I think this is a good thing. While I appreciate the globalization of our world, I don’t know that humans have evolved to be relational this way. I mean, how many “long distance” relationships are successful? And that’s what social media is, in a way. People who would have naturally faded out of your life as you moved, changed careers, or whatever, remain “friends” or, worse, “followers”. But as social media’s usefulness fades for many of us, we may see that community is usually embodied and present, not digital and distant.
As someone who is kind of introverted, this is sort of a bummer, I’ll admit. And I think for many who have needed social media for find “their people” because where one lives, or works, or whatever, doesn’t necessary align with who one is, this is a disappointing development. And maybe social media still has the capacity to connect people who would not otherwise find each other. That said, once found, it would appear that growing a true connection of depth will need to take place offline, at least in part, for most. Not because using social media is bad, but because social media isn’t designed by “big tech” to be really social anymore.
I admit developing a social media weariness even before this development. Maybe I spent too much time in my 20s and early 30s being a “keyboard warrior”? Maybe that led to burn out. But as the algorithm trained us to be passive observers on these platforms, I found that commenting back and forth, engaging, seemed like work. I’m not sure why, exactly. In my day to day life, I have reasons now: I’m a husband and a father of a toddler. I have a career that is demanding when it comes to attention and decision fatigue (anyone who teaches high school knows!). I live in a car-centric part of the country with a long to-and-from commute most days. I squeeze in things like reading books, and maybe dropping a blog post here once a month just to get some of my thoughts out of my head. Social media engagement doesn’t really fit in my 24/7 like it used to. But even before life became this busy, social media felt mundane. Whatever excitement there was for it a decade or two ago (I go all the way back to “MySpace”) is gone. It was fun while it lasted…I think?
