Major in the Being an Influencer?
Texas Public Radio reported this week that, “The University of Texas at San Antonio is launching a college degree program in becoming a digital social media influencer.” When I saw this news on my Facebook feed, I had to check to make sure that it wasn’t April 1st. It wasn’t. The University of Texas at San Antonio (UTSA) received “Carnegie R1 classification,” so it’s a good university but this didn’t sound like the type of degree program that a good university would launch. I presume that the people putting together this program know better than I do whether there’s a market for it and whether or not such a program will enhance or harm their brand. So, the only thing I know to say about this is what I said on Threads last night:

I’m old enough to remember when blogs, and then social media like MySpace, Facebook, and Twitter, was fun. It was fun because it allowed you to connect and reconnect. It helped you find people with similar interests. It could turn ugly at times—especially blog comments—but most of the time it seemed like Internet 2.0 was constructive. Something changed with the ability to “Like” this or that. And when Twitter shifted away from calling connections “Friends” to calling them “Followers,” it felt like we entered an era where social media was performative, theatrical.
We’re constantly tempted to “build an audience”; to turn ourselves into a “brand”. I won’t lie, it would be nicer to get more than 2-3 responses on Threads. I would like to have more people reading my blog. But I don’t have in me what it takes to turn one’s self into something marketable; into a product. This may be why I don’t understand what people at UTSA appear to understand.
Plato’s Warning
In Book I of The Republic, Plato’s Socrates says the following of “good men” who will consent to lead others (Lee’s translation, p. 29):
“So good men will not consent to govern for cash or honors. They do not want to be called mercenary for exacting cash payments for the work of government, or thieves for making money on the side; and they will not work for honors, for they aren’t ambitious. We must therefore bring compulsion to bear and punish them if they refuse—perhaps that’s why it’s commonly considered improper to accept authority except with reluctance or under pressure; and the worst penalty for refusal is to be governed by someone worse than themselves. That is what, I believe, frightens honest men into accepting power, and they approach it not as if it were something desirable out of which they were going to do well, but as if it were something unavoidable, which they cannot find anyone better or equally qualified to undertake.”
I don’t think it’s true that people who want to lead should be completely adverse to pay, or honor, or even power. I do think there remains something to Plato’s/Socrates’ observation though. Many misguided people are drawn to leadership, politics, power, influence, etc., for the worst of reasons. Many good people have found themselves in the mud of politics for the sole reason that their opponent, if not defeated, would wreak havoc. As Socrates quips, “That is what…frightens honest men into accepting power”. They know that if they don’t do it, someone who shouldn’t do it will. They would be happy not leading, not influencing, but they lead/influence to prevent those who shouldn’t lead/influence from doing so.
I thought of this when I heard of UTSA’s program. Who will it draw? What kind of person wants to be an influencer for the sake of being an influencer? What kind of culture creates what has become, in essence, the job “influencer”? Have we lost the necessary fear of misleading people? Do I want people to spend money on a product just because it was given to me for free, or to take up a trend because by encouraging others to do so, I gain more attention? This seems unhealthy. It may be that it isn’t. I can’t know for sure. But if it’s to be done in a healthy way, there needs to be a lot more self-reflection from the students than we see from your average influencer.
Epictetus’ Warning
I’ve increasingly been thinking about what it means to live a good life—a genuinely good life. I presume that the nearness of fatherhood has intensified this for me. So, tonight, as I was reading excerpts from Epictetus’ Encheiridion (translated by Nicholas White) found in The Good Life edited by Charles Guignon, I came across these lines (pp. 57-58):
“If you want to make progress, let people think you are a mindless fool about externals, and do not desire a reputation for knowing about them. If people think you amount to something, distrust yourself. Certainly it is not easy to be on guard both for one’s choices to be in accord with nature and also for externals, and a person who concerns himself with the one will be bound to neglect the other.”
A footnote explains, “‘Making progress; (prokoptein) os the Stoic expression for movement in the direction of the ideal condition for a human being…” It’s implied that this saying suggests that those who truly want to experience full human flourishing can’t be concerned with how one is perceived. In fact, flattery and praise should give pause: “If people think you amount to something, distrust yourself.”

18th-century portrait of Epictetus, including his crutch” via Wikimedia
Again: “distrust yourself”.
I read in this the reminder to not let one’s ego become inflated by the praise of other. You can’t buy into your own brand. You must maintain a healthy sense of skepticism toward your own ideas, accomplishments, successes, and especially when others praise you. Distrust the part of you that, in the words of St. Paul (Romans 12:3), “think of yourself more highly than you ought”. As he said in the next part of that statement, “think of yourself with sober judgment”. Remain self-aware. Remain transparent to yourself. Remain honest about your flaws.
Our world is full of people who never second guess themselves when they should—the Andrew Tate’s, the Jake Paul’s of this world. And we’re becoming a culture that increasingly celebrates that stubborn narcissism. But I presume that such lives have dark, hidden areas that none of us would want to live with on a day to day basis and I predict that they’re untenable. Self-destruction awaits those who show no concern for wisdom. We need more of what Plato, Epictetus, and St. Paul offer us, so I hope students applying to UTSA will consider programs in higher education that cultivate their humanity
